Wednesday, August 3, 2011

who is pneumonia white?

Who is Pneumonia White? A phrase that, in less than six weeks since her appearance, is on the lips of almost every blogger. She's rich, she's beautiful, she's stylish...and she's troubled, dark and oh so mysterious. 

She's lived in Paris and has no hesitations about staying in NY's Astoria. Her words break your heart but that doesn't mean you stop wanting more, and it certainly doesn't mean you stop wanting to be her. She's etheral, she's a dreamer, she drinks far too much Madeira and smokes too many cigarettes and seldom eats a thing.

A talking teddy bear, a dead brother and a mum and dad who are no longer mum and dad but 'a (sometimes) recovering alcoholic and a corpse.' A rebellious best friend slash lover slash alter ego. A mexican gardener, a strange neighbour who only eats velvet cake and a first love who will also remain the last. Not to mention Granny who bequeathed to our dear Pneumonia White a Bel Air mansion and her lawyer who leaves too many messages and sometimes not enough.

As much as I want to believe her story is truth, I'm more inclined to believe a phrase straight from her blog itself: history is myth. This is just one of the clues that makes me suspect this blogger is just not what she seems. Another is her insistence on using '2' instead of 'to/too' and '4' in place of 'for'. Then there's her inexplicable change in tone every now and again and her somewhat shameless self promotion. 


So what is the deal here? What do you think is the true story of Pneumonia White? A young blogger eager to show off her writing skills, perhaps scoring a book deal in the process? A viral marketing campaign? Or perhaps, what we're all secretly hoping in the back of our minds, just a broken girl involved in a sinister plot supressing the true 'secret Hollywood'? If you still need help deciding, maybe this interview with the mysterious madam herself might help. All I know for sure is that whatever secrets she is yet to reveal, I remain enamoured.


  1. mm I'm intrigued. I'm starting to think it's story writing, poetry. Beautiful, but it doesn't seem real to me. More like a girl with many talents (words & visual) mixing the best of both worlds. Guess if she told us, we'd never feel the same allure, cos this way we never know it's a story that has an ending! x

  2. I am associate editor of an online fashion magazine and have received several spam e-mails from her regarding her blog and demanding to add her on facebook. These are all out of the blue mind you. I have never met her in my life. Then there is some other marketing scheme I saw recently to get bloggers to all join a network to receive free things for blogging/brand over content. I believe she is a made up marketing ploy like lonelygirl15 was on youtube.

  3. I've never heard of her before but she sure does look irritating!! I tend to shy away from those kind of blogs though O_O! xx

  4. I love your blog!


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